- Specifics
for Creating and Sending a Display Ad
- To assist in the
creation of Display ads that run in The News & Observer,
please read over the following information before designing your
ad. If you need assistance in the creation of a .PDF file, or
if you have any questions, please refer to the number at the
bottom of this sheet.
-
- We DO NOT accept
Word, CorelDraw, PowerPoint, Publisher or PageMaker files.
-
Color Specifics:
- All b/w ads must be in grayscale.
- All grayscale ads MUST be
.PDF files.
- We will not accept RGB,
Spot, LAB or Pantone colors for color or b/w ads. Please check
your
graphics carefully before creating the .PDF file.
- All colors must be CMYK.
- Color ads may be sent as
native files (example: Quark or Illustrator files). If you are
sending a
native file, please create a folder with your file, your logos,
images, screen and printer fonts, and
stuff or zip that folder. Then email the compressed folder to
us.
Acrobat Distiller Settings:
When creating a .PDF
file, please make sure all fonts are embedded.
- Open Acrobat Distiller.
- In the main dialogue box,
set your job options to Press Optimized
- On the menu bar, go to Settings
> Job Options.
- On the General tab,
make sure your Compatibility is set for Acrobat 3.0.
- On the Fonts tab,
make sure the "embed all fonts" box is checked.
- Click Save As. This
should automatically offer to save these settings in your Distiller
Settings folder on your hard drive. You may want to name these
settings "N&O Settings", and select this whenever
you are distilling a file to send to us.
- Where to send your ad:
PLEASE NOTE:
To prevent errors in processing your digital ad, please follow
these
guidelines when uploading your file to The News & Observer.
- -
Include
the name of the business and the date in the file name
- -
If you
resend a file, change the name (add Rev. to the end, for ex.)
- -
If you
are sending multiple ads, give each file a unique name
- -
Do not
use slashes (/) or apostrophes (') in the file name
Questions? Please
call:
Jamie Hufnagel, Digital Ad Specialist
919-836-5681 |
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